New York – Cinetic Media co-founder Matt Littin on
Wednesday launched ErGo Media Capital, a new entertainment and media investment
firm that will provide venture capital and private equity funding to film,
video game, music TV and new media firms.

The firm is backed by ErGo Ventures,
a private investment firm with holdings across the aerospace, food and wine,
real estate and technology sectors.

New York-based ErGo Media Capital said
it will provide up to $15 million in equity per transaction, and pursue
opportunities both alone and alongside strategic partners like other venture
capital firms, film distributors and video game publishers.

revolutionary changes taking place in technology and consumer behavior, and a
historic recession further pressuring traditional business models, the
entertainment and media landscape is being reshaped," said Littin.

"The company is positioning itself at the leading-edge of these changes,
providing risk capital to innovative companies at a moment when financing is
relatively tight. It’s an exciting moment to be launching our firm."


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