New York – Lady Gaga is
currently generating 25% of all of its traffic on Vevo, the music video portal
joint venture between Universal Music, Sony Music and EMI, according to remarks
made by Interscope/Geffen head of digital Ted Mico at Digital Media Wire’s
Digital Music Forum East conference in New
York, CNET News.com reported. Vevo attracted a total
of 35 million unique visitors last month, according to comScore data.