San Francisco
– ExactTarget, a provider of email marketing services, announced on Tuesday
that it has acquired CoTweet, a service that helps businesses manage an online
presence on Twitter.
Financial terms of the transaction were not disclosed.
San
Francisco-based CoTweet currently helps companies including Microsoft, Sprint
and USA Today manage their Twitter accounts.
The company had raised a total of
$1.1 million in funding, from backers including Baseline Ventures, Founders
Fund, First Round Capital, SV Angel, Maples Investments and Freestyle Capital.
ExactTarget
said it plans to invest in a new Social Media Lab to develop new products that
combine CoTweet and ExactTarget services.
Related Links:
http://snipurl.com/ulpsy
(ExactTarget blog)
