– DataXu, the provider of a bidding platform for online display advertisers,
announced on Monday that it raised $11 million in its second round of venture capital,
was led by Menlo Ventures.
Founded in 2007, Boston-based DataXu offers a
technology platform that values, buys and optimizes ads on an
impression-by-impression basis, across ad exchanges operated by Google, Yahoo
Other investors in the company include Atlas Venture and Flybridge