Tewksbury, Mass. – Avid (NASD: AVID), the developer of digital audio and
video postproduction technology, announced that it has acquired Blue Order, a
product that transforms Avid’s production asset management technology into a
full media asset management product.

Avid said its Interplay product line now
includes a new module, Interplay Media Asset Manager, based on the Blue Order
Media Archive product.

The new module enhances content-related workflows by
allowing media organizations to collect, index, catalog, manipulate, retrieve
and distribute rich media.

Terms of the acquisition were not disclosed.


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