Tewksbury, Mass. – Avid (NASD: AVID), the developer of digital audio and
video postproduction technology, announced that it has acquired Blue Order, a
product that transforms Avid’s production asset management technology into a
full media asset management product.
Avid said its Interplay product line now
includes a new module, Interplay Media Asset Manager, based on the Blue Order
Media Archive product.
The new module enhances content-related workflows by
allowing media organizations to collect, index, catalog, manipulate, retrieve
and distribute rich media.
Terms of the acquisition were not disclosed.