New York
– CBS (NYSE: CBS) Sports announced on Wednesday that it will offer the NCAA Men’s Final
Four, semifinals and championship games in 3D broadcasts screened in up to 100
movie theaters equipped with 3D digital cinema technology.
The broadcaster
partnered with the NCAA, LG Electronics USA and Cinedigm Digital Cinema on the
project.
LG, which plans to introduce its line of 3D televisions and Blu-ray
players in the U.S.
in May, will serve as a sponsor and also provide 3D televisions for display in
Lucas Oil Stadium, where this year’s Final Four will be played.
Details on participating theaters were not provided.
Related Links:
http://investor.cinedigm.com/releasedetail.cfm?ReleaseID=450610
