New York
– After withdrawing plans for a previous IPO back in 2008, Eyeblaster, a
provider of digital marketing and advertising services, announced on Wednesday
that it has filed a registration statement with the SEC to raise up to $115
million in an initial public offering of shares. J.P. Morgan and Deutsche Bank will
serve as co-lead underwriters for the deal.

Founded in 1999, New York-based
Eyeblaster provides services covering advertising and marketing in rich media,
in-stream video, display and search.

To date, the company has raised a total of
$38 million in venture capital, from firms including Sycamore Technology
Ventures, Insight Venture Partners and Eli Barkat.

The company posted revenue
of $65.1 million and earnings of $9.8 million for 2009.

Eyeblaster said it will
use proceeds from the offering for general corporate purposes, including
working capital and capital expenditures.


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