– The U.S. Federal Trade Commission (FTC) has solicited sworn declarations from
Google’s (NASD: GOOG) competitors, on the potential for reduction in competition in the mobile
ad market due to its acquisition of AdMob, Bloomberg reported.
with the matter told Bloomberg that the move could indicate the government may
challenge the deal.
Google initially announced its $750 million deal to
purchase AdMob, a mobile display advertising provider, in November 2009.
difficult to envision a scenario where this development, if true, is positive
for Google-AdMob," Thomas Ensign, counsel in the antitrust, competition
and trade practice of Freshfields Bruckhaus Deringer LLP in Washington, told
"But it doesn’t necessarily mean the agency is going to
challenge the deal."
(DMW previous coverage)