Schaumberg,
Ill. – The Audit Bureau of
Circulations, the organization that tallies newspaper and magazine circulation
figures, announced on Wednesday that it has revised its definition of a
magazine to accommodate new technologies. Under the new rules, paid digital
subscriptions — such as for Apple’s (NASD: AAPL) iPad — will count as part of a magazine’s
total subscriber base. The previous rule only counted exact digital replicas of
the print edition, such as PDF-format magazines.
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