– Nearly one in four (24%) Americans has connected an MP3 player to a car
stereo to listen to digital music while driving, according to a survey
conducted by Edison Research and radio ratings firm Arbitron.
survey of 1,753 Americans ages 12 and older found that 44% own an MP3 player, and 54% of these
have linked the device to a car stereo.
"The car is clearly a crucial
battleground for people’s attention, and our study shows that most of those who
do listen in this fashion do so more than once a week," said Edison
Research president Larry Rosin.