Los Angeles
– Armchair Revolutionary on Tuesday launched a beta version of its Web-based
social action service, which aims to fund science and technology projects
through microfinancing provided by social gaming and virtual item purchases.

platform was created by the founders of The Hollywood Hill, an entertainment
industry philanthropy group.

The company will take the 99-cent "gifts"
and virtual item fees crowdsourced from users and grant them to social change
projects, such as a video game designed to raise awareness about the world’s

It also offers other means of digital activism, such as e-mail and
virtual phone bank campaigns, voting and quizzes.

Armchair Revolutionary told
CNET it hopes to attract 10 million users, and fund some 250 projects
per year, many of which will require a minimum of $500,000.


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