Palo Alto,
– Wildfire Interactive, a
developer of social media marketing software, announced on Monday that it has
raised $4.04 million in its first round of venture capital financing, led by
Summit Partners.

Angel investors including Jeff Clavier, Aydin Senkut and Gary
Vaynerchuk also participated in the round, proceeds from which will go towards
development of the company’s platform.

Founded in 2008, Palo
Alto, Calif.-based Wildfire’s self-service marketing platform is
used by clients including Pepsi, Facebook, Sony, AT&T and Unilever to power
tens of thousands of social media marketing campaigns.

The company last year received
a small investment from the fbFund, and "achieved profitability early on
in its life."


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