Los Angeles
– Actor and activist Edward Norton on Wednesday launched Crowdrise, a
fundraising Web platform that aims to combine social networking and
volunteerism. Norton used a similar platform to raise $1.2 million in under 2
months as part of a "Maasai Marathon" campaign during the New York
City Marathon, for the Maasai Wilderness Conservation Trust. Celebrities who
have signed on to use Crowdrise include Will Ferrell, Jonah Hill, Seth Rogen, Russell
Brand, Paul Rudd and Kristen Bell.


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