New York
– U.S. Internet ad revenues totaled $5.9 billion in the first quarter of 2010,
an increase of 7.5% over the same period a year ago, according to a report from
the Interactive Advertising Bureau (IAB) and PriceWaterhouseCoopers.
The figure
also represents the highest first-quarter revenue level ever for the industry.
"We
are seeing continued signs of an improved economy and interactive advertising
market," said PwC’s David Silverman.
"The media industry — like the
economy as a whole — saw tremendous challenges this past year, and uncertainty
about the recovery remains.
"However,
entering 2010 with such strong Q1 revenues is a sign of the health and vitality
of online media, and of marketers’ continuing investment in interactive as a
cornerstone of their advertising campaigns."
Related Links:
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(IAB statement)
