Palo Alto,
Calif. – Booyah, a developer of
location-based mobile applications, announced on Monday that it has closed a
$20 million round of financing, led by Accel Partners.
Previous backers Kleiner
Perkins Caufield & Byers and DAG Ventures also participated.
Palo Alto,
Calif.-based Booyah launched its MyTown application in December, which now
counts more than 2 million users and is adding over 100,000 new users each
week.
The service lets users check in at real-world locations using GPS
features to unlock rewards, as well as purchase, upgrade and collect rent on
virtual versions of their favorite real-world places.
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