Redwood City,
Calif. – Video game publisher
Electronic Arts said that it has launched a contest for fans to submit
one-liners that will be used in its upcoming "NBA Jam" game. The
voice of the original NBA Jam, Tim Kitzrow, will reprise his role as the game’s
announcer. The original title was known for one-liners such as
"Boom-Shaka-Laka" and "He’s on Fire."
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