Calif. – Yahoo (NASD: YHOO) announced on
Tuesday that it will acquire Associated Content, a publisher of aggregated content
from 380,000 contributors. While financial details of the deal were not
disclosed, All Things D cited sources pegging the purchase price at $90
million, while sources told AdAge that Yahoo paid slightly more than $100
Founded in 2004, Denver, Colo.-based
Associated Content attracts more than 16 million monthly unique users.
editorial staff reviews more than 50,000 pieces of content per month from paid contributors,
including articles, images, audio and video.
The company has raised more than
$21 million in venture capital to date, from backers including Softbank
Capital, Canaan Partners, and AOL CEO Tim Armstrong.
world-class editorial team with Associated Content’s makes this a
game-changer," said Yahoo CEO Carol Bartz.
"Together, we’ll create
more content around what we know our users care about, and open up new and
creative avenues for advertisers to engage with consumers across our network."
(All Things D)