Reston, Va. – LucidMedia, the provider of an online
advertising demand-side platform with real-time bidding, announced on Thursday
that it has raised $4.5 million in new funding, led by MMV Financial.
in 1999, Reston, Va.-based LucidMedia says it
processes 25 billion ad impressions every month for hundreds of brand
The company, which previously raised funds in late 2008 from
investors including Lake Street Capital and Redleaf Group, said it will use the
new funding to expand its recently-launched self-service demand-side platform.