New York
– Media measurement firm Nielsen on Thursday filed with the SEC for an initial
public offering that aims to raise up to $1.75 billion. J.P. Morgan Securities
and Morgan Stanley have signed on as underwriters.

Nielsen was acquired in 2006
for $10 billion by an investor group that included AlpInvest Partners, The
Blackstone Group, The Carlyle Group, Hellman & Friedman, Kohlberg Kravis
Roberts & Co. and Thomas H. Lee Partners.

The past year has seen Nielsen
divest many of its publications, including The Hollywood Reporter and

The company reported $4.8 billion in revenue and $1.3 billion in
earnings in 2009.

Nielsen plans to use proceeds from the offering to repay debt
and for other purposes.


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(SEC filing)


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