– Six Apart, the provider of a blogging software platform and complementary
services, announced on Monday that it has acquired NaturalPath Media, an online
ad network for sustainable, healthy and conscious lifestyles.
of the transaction were not disclosed.
According to comScore, NaturalPath
reaches up to 18.4 million unique visitors per month across 200 publisher
sites, which include DrGreene.com and ScientificAmerican.com.
Six Apart said it
plans to launch "conversational marketing" programs for NaturalPath
publishers, "a unique conversational marketing solution enabling brands to
inspire and sponsor authentic conversations, as an integral part of an upcoming
online advertising campaign."
Six Apart’s TypePad, Movable Type and Vox
services reach nearly 90 million monthly unique users in the U.S.