– Sugar, a network of blogs focused on women that counts 16 million unique
monthly visitors, announced on Wednesday that it will acquire FreshGuide, an online,
women-focused city guide with daily shopping offers.
Financial terms of the
deal were not disclosed.
Founded in 2008, FreshGuide operates in San Francisco, Silicon Valley, Los Angeles
offering FreshGuide.com and BookFresh — an online booking service for local businesses
like spas and salons.
"We felt there were tremendous synergies between
Sugar and FreshGuide that could be achieved by combining our large audience
with their local service," said Sugar founder and CEO Brian Sugar.
"We are very excited to be able to bring to our
readers exclusive daily offers at the best places to eat, exercise, shop and
relax in their local areas."