– Context Optional, a provider of social marketing services, announced on
Tuesday that it has acquired Unwrap, the makers of Buzzeo — a platform for
Facebook application creation, management and deployment.
Financial terms of
the transaction were not disclosed.
Buzzeo counts more than 175,000 accounts,
and has seen applications developed using its platform installed by over 41
million Facebook users.
San Francisco-based Context Optional said that Buzzeo’s
app platform complements its own product that integrate publishing, moderation,
analytics and app-building into a single tool.