Los Angeles – Netflix (NASD: NFLX) on Tuesday announced a
first-of-its-kind agreement to stream first-run theatrical films from
Relativity Media to subscribers during the traditional "pay TV
window" via its Instant Streaming service. "Under the agreement, an
increasing amount of popular contemporary movies previously encumbered by pay
TV agreements with premium channels such as HBO, Showtime and Starz will become
available to be streamed from Netflix months – and not years – after their
release on DVD," Netflix said.
Among the first films covered under the
deal are Paramount’s "The Fighter" and Rogue Pictures/Universal
Studios’ "Skyline," which are both slated for theatrical release this
year and set to become available from Netflix in early 2011.
Relativity has
financed, co-financed or produced more than 200 feature films, which to date
have generated more than $13 billion in worldwide box office revenue.
Current
features include "Get Him to the Greek" and "Robin Hood."
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