New York – AdSafe Media, a provider of online advertising
verification services, has raised $7.5 million in its second round of venture
capital financing, led by Atlas Venture with participation from previous backer
Launched in May 2009, New York-based AdSafe says its
service "uses proprietary machine learning to rate the brand safety of
content on commercial webpages, enabling advertisers to ensure the proper
placement of their display advertising."
The company will use the funds to
expand its product portfolio, and for international expansion.