New York – Time Warner’s (NYSE: TWX) Time Inc. and Turner Broadcasting
System (TBS) on Monday announced a partnership between Turner Sports and Sports
Illustrated to cover sports online.
SI will contribute editorial, while Turner
will offer ad sales, video sports rights and production capabilities for SI.com
and Golf.com.
The two will collaborate on multiplatform sales across their
collective properties, as well as on development of mobile products and
applications.
"The Sports Illustrated brand and award winning journalists
complement and enhance Turner’s portfolio of sports offerings and reflects our
combined commitment to bring fans greater content across a multitude of
platforms," said David Levy, president of sales, distribution and sports for
Turner Broadcasting System.
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