Atlanta – Spending on paid search advertising in the U.S.
was up 14% in the second quarter of 2010 from a year earlier, after growing 11%
in the first quarter, according to a report from SearchIgnite, a provider of
search optimization services.

The firm called the first half of 2010 the
strongest period of growth for paid search since the fourth quarter of 2008,
"indicating that online PPC spend is bouncing back from the
recession-level growth declines experiences throughout 2009."

Spending on
paid search at Microsoft’s (NASD: MSFT) Bing grew 26% in the second quarter, compared with a
3% rise at Yahoo (NASD: YHOO) and 15.9% jump at Google (NASD: GOOG).

Google accounted for 78.4% of paid
search spending in the U.S. during the second quarter, while Yahoo took 15.4%
and Bing 6.2% of the market.


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