New York – Glam Media, the operator of a network of
female-focused blogs and a complementary ad network, announced on Friday that it
will acquire AdPortal, a developer of advertising technology for publishers.
Financial terms of the deal were not disclosed.
Launched in June, AdPortal powers
self-service ad portals for customers including CBS Interactive and Time.
York-basd Glam said it would integrate AdPortal’s technology into a new
offering called GlamAdapt for Publishing, an automated, publisher-side ad platform.