New York – Eyeblaster, a provider of digital advertising and
marketing services, said on Monday that it now plans to raise up to $92 million
in an initial public offering (IPO) of shares, PaidContent reported, citing a regulatory filing.
The sum is down from the $115 million the
company said it hoped to raise when it last announced plans to go public in
The company also withdrew a planned offering back in 2008, citing market
conditions at the time.
Founded in 1999, New York-based Eyeblaster posted
revenue of $65.1 million and earnings of $9.8 million for 2009.