Seattle – Amazon.com (NASD: AMZN) on Wednesday unveiled a new entry-level
Kindle e-book reader model that foregoes 3G connectivity for Wi-Fi, but
features both a next-generation E-Ink display and a lower price tag of $139.
The company also updated its basic Kindle model with 3G; both are 21% smaller
than their predecessor, and feature faster page turning, longer battery life
and more storage capacity.
"At $139, we expect many people will buy
multiple Kindles for the home and family," Amazon CEO Jeff Bezos wrote in
a post announcing the new Kindles that the company placed on its home page.
Bezos recently revealed that Amazon is selling more e-books than hardcovers,
and now estimates that Kindle books "will outsell paperbacks sometime in
the next nine to 12 months."