San Francisco – VigLink, the San Francisco-based developer
of a service that lets Web publishers earn commissions when site visitors make
purchases through embedded links, said on Tuesday that it has acquired
Chicago-based counterpart Driving Revenue.
Financial terms of the deal were not
The acquisition adds more than $100 million in revenue to the
company, which now will track over 2 million publisher clicks a day across more
than 12,000 merchant programs.
Combined customers include avsforums.com, Forum
Foundry, Huddler, Internet Brands, KickApps, Macworld, PCWorld, ReadWriteWeb,
Technorati, Tom’s Hardware and Posterous.
All employees of Chicago-based
Driving Revenue will be retained by VigLink and continue to work out of their
Chicago office, with Raymond Lyle assuming the title of president.
Driving Revenue co-founder and CTO Jack Bafia will join the VigLink team in San