Seattle – (NASD:  AMZN) is looking into expanding beyond its
Kindle e-book reader and developing other consumer electronics devices, The New
York Times reported, citing people with direct knowledge of the company’s
plans. Amazon’s Kindle has quickly become the company’s top-selling product,
and is helping spur e-book sales.

The company’s Lab 126, which produced the
Kindle, has a slate of job openings for positions related to electronics hardware,
and "has been looking into building other gadgets that it could sell to
consumers," sources told The Times.

"[Amazon CEO Jeff Bezos’]
original goal for the lab was to build a range of other devices. There was talk
of music players and other electronics," one source told The Times, adding
that a mobile phone was also briefly discussed, but "seemed out of
Amazon’s reach."


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(N.Y. Times)