New York – Ratings firm Nielsen has increased the amount it
hopes to raise in its initial public offering (IPO) to $2.01 billion, up from
the $1.75 billion it planned to raise two months ago, PaidContent reported,
citing a regulatory filing.
In the interim, Demand Media filed to raise up to
$125 million in an IPO, and Hulu reportedly entered talks for an IPO that would
value it at $2 billion.
Nielsen was acquired for roughly $10 billion four years
ago by a group of private equity firms.
The company plans to use some of the proceeds
from an IPO to pay down its $8.42 billion in debt.
(DMW previous coverage)