Los Angeles – Starcom MediaVest, a unit of ad giant Publicis
Groupe (NYSE: PUB), has signed a four-year deal with entertainment website and TV production
firm BermanBraun potentially worth more than $100 million, The New York Times
The deal will see Starcom receive "first look" rights for
advertising placement on BermanBraun sites, including celebrity news site WonderWall.com,
women-focused Glo.com, and several in development — including a political site
for MSNBC.com; a site targeting Latinos; and move and television portals.
clients — who include Coca-Cola, Procter & Gamble and Wal-Mart — will
also reportedly be able to "help shape the sites that are still in
"We think this deal is going to shape the future,"
Starcom CEO Laura Desmond told The Times.