Mountain View, Calif. – Google (NASD:  GOOG) has acquired comparison
shopping site, in a deal sources told TechCrunch values the company at
around $100 million. Founded in 2006 and formerly known as Riya, has to date raised over $50
million in financing, from backers including Menlo Ventures, Crosslink Capital,
BlueRun Ventures, Leapfrog Ventures and Bay Partners. offers an image search engine that can identify a
product and allow users to search for similar items across the Web, for
purposes of comparing prices.

"We were the first to bring visual search to
shopping, the first to build an automated cross-matching system for clothing,
and more," CEO Munjal Shah wrote in a note on the company’s

"We see joining Google as a way to supersize our vision and
supercharge our passion."


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