London – Alterian, a provider of customer engagement
technology, announced on Wednesday that it has acquired Intrepid, a provider of
social media analytics and market research services., for $11 million.
Intrepid counts 40 staff in office in Seattle,
London and Vietnam.
"With the explosion of social media, many brands are
well aware of the need to harness this exciting new channel as a key and
integral part of their marketing mix. However, a large proportion do not yet
have the necessary in-house skills to use social media analytics to best effect,"
said Alterian CEO David Eldridge.
"The addition of Intrepid into the
Alterian portfolio gives our partners and customers access to an extremely
talented group of people with a deep track record in social media analytics and