San Francisco – Google (NASD: GOOG) on Wednesday launched Instant Search,
a new feature that begins displaying search results as a user begins typing a
search term, using algorithms to guess what word is likely being typed. "I
think it’s a little bit of a new dawn in computing," Google co-founder
Sergey Brin told reporters at an event in San Francisco.
Google will initially
roll out Instant Search in the U.S. this week, expanding to the rest of the
world later this year.
"Our testing has shown that Google Instant saves
the average searcher two to five seconds per search," the company said in
a blog post.
add some load time to Google’s search pages, where the company has in the past
placed a premium on speed and cleanliness of design.