New York – Innovid, a provider of video advertising
technology, has raised $4.1 million in new funding, from Genesis Partners and
Deutsche Telekom’s T-Venture unit.
Founded in 2007, New York-based Innovid
developed an interactive pre-roll ad format called iRoll. Clients include
Disney and Sony.
The company will use the funds to beef up its team, develop
products for mobile, and expand its services into Europe.