Los Angeles – Digital music sales in the U.S. were flat in
the first half of 2010, signaling the market may have hit a plateau, but is not
thought to have yet reached saturation, according to a Nielsen report cited by
By comparison, digital music sales grew 7% in Britain, 13% in Germany
and 19% in France during the first half.
Nielsen Music managing director Jean Littolff
told Reuters the sales data could reflect consumer confidence, a lack of
appealing new releases and "confusion over the many different ways people
can buy music online."
"I think this is a plateau, it doesn’t mean
that this digital consumption is going to drop significantly. It’s a plateau,
but it’s not yet saturation," Littolff added.
UPDATE: Reuters has since updated its story, to note that, "when combined with the growth in digital album sales,
overall digital music sales were up over 5 percent in the U.S." in the first half.