San Francisco – The U.S. market for virtual goods will grown
from $1.1 billion last year to $2.1 billion in 2011, according to a report from
market research firm Inside Network.
"If 2010 was the year that virtual
goods made a splash in western markets, 2011 will be the year that these
markets begin to mature as the collective opportunity across social games,
online games, virtual worlds, consoles, and mobile games reaches the $2 billion
dollar mark," said Inside Network’s Justin Smith,
"Disney acquired Playdom for up to $750 million this
year, Electronic Arts acquired Playfish for up to $400 million last fall, and
hundreds of millions of dollars in venture investments have been injected into
virtual goods so far — virtual goods are seriously impacting businesses across
all types of media," added report co-author Charles Hudson.