Sunnyvale, Calif. – Yahoo (NASD: YHOO) announced on Tuesday that it has
acquired Dapper, the provider of a real-time display ad bidding technology
Financial terms of the transaction were not disclosed.
2006, San Francisco-based Dapper had raised $3 million in funding, from backers
including Accel Partners and Mitch Kapor.
The two companies had previously
partnered on display ad delivery.
"[Yahoo’s] Smart Ads will continue to be an important
component of display advertising and the acquisition of Dapper will help Yahoo
to more efficiently deliver dynamic and personalized ads for customers across
more of our network," said Frank Weishaupt, Yahoo’s vice president for
North America Ad Marketplaces.