San Francisco – Involver, a provider of social media
marketing applications and tools, announced on Thursday that it has raised $8
million in a third round of venture capital financing, led by Bessemer Venture
Previous backers Cervin Ventures and Western Technology Investment
also participated in the round, funds from which will be used to fuel growth
initiatives and expand the company’s social marketing platform.
Involver says it now counts more than 100,000 customers for its platform,
including Facebook, the White House and Sony/RCA Records.