New York – Buddy Media, a provider of social media software
for marketers, announced on Friday that it has raised $5 million in new
financing from ad giant WPP (NASD: WPPGY).
The investment comes as part of a partnership that
WPP says will improve the process by which its clients that want to engage
audiences on Facebook can do so via the Buddy Media Platform.
Buddy Media said the new funds will be accounted for as an add-on to its
recently announced $23 million, third round of funding, from investors
including Bay Partners, Greycroft Partners, Institutional Venture Partners and