Reston, Va. — The U.S. online display advertising market made strong
gains during the third quarter, with a 22% increase in the number of
display ads delivered during the period, according to new figures from
comScore. "Just one year ago we were still in the midst of an
advertising recession, but several growth drivers have contributed to
sustained improvements over the past few quarters," said Jeff Hackett,
senior vice president at comScore. "The ability to buy specific
audiences is enabling a greater number of display ads to be delivered
on target, display formats are improving at a rapid rate, and the
quality of creative is getting better every day." Social networking
site Facebook led all online publishers with 297 billion display ad
impressions during the quarter, representing a 23.1% percent market
share. Yahoo (11%), Microsoft (5%) and Fox Interactive Media (3.8%)