San Mateo, Calif. – Superfish, a developer of visual product
search technology, has raised $4 million in a third round of venture capital
Investors included Draper Fisher Jurvetson, DFJ Tamir Fishman
Ventures, Individuals’ Venture Fund and Xenia Venture Capital.
Calif.-based Superfish’s visual search platform includes Window Shopper, a
browser add-on that lets users search for identical or similar products across
thousands of sites.
Since launching in April, the service has attracted over 1
million active users.
The company will use the funds to expand operations,
build channel partnerships, and for further product development.