New York – U.S. third quarter Internet ad revenues rose 17%
from a year ago, to $6.4 billion, according to a report from the Internet
Advertising Bureau (IAB) and PwC.
"Advertisers are shifting more of their
brand messaging online, accounting for this welcome surge in a difficult
economy," said PwC partner David Silverman.
"This trend reflects the
accelerating shift in consumer behavior towards the internet and away from
Spending for the first half of the year was up 11.3%
to $12.1 billion, the IAB reported last month.