Reston, Va. – "Cyber Monday," the first day back
to work after the Thanksgiving holiday weekend, marked the heaviest online
spending day in history, according to new figures from Internet audience
measurement firm comScore. E-commerce sales reached $1.028 billion for the day,
up 16% from a year ago. It marked the first single day ever to surpass the
billion-dollar threshold.
"Cyber Monday was a historic day for
e-commerce," said Gian Fulgoni, the chairman of comScore.
"The online
holiday shopping season has clearly gotten off to a very strong start, which is
welcome news. At the same time, it’s important to note that some of the early
strength in consumer spending is almost certainly the result of retailers’
heavier-than-normal promotional and discounting activity at this early point in
the season."
The average spending per buyer on Monday grew 10% to $60.05,
while the total number of transactions increased 6% to 17.1 million.
Related Links:
http://tinyurl.com/2ed9jwq
