New York – Looking to improve its email offerings, AOL (NYSE: AOL) has
acquired Unblab, a North Carolina-based developer of an auto-organization tool
for Gmail, Unblab founder Eli Holder wrote on the company’s website.
terms of the deal were not disclosed.
AOL Mail currently stands No. 4 in the
market behind Yahoo, Hotmail and Gmail.
Holder, who will join the AOL Mail team
as a product manager in Palo Alto, Calif., said his company’s Gtriage email
system — which prioritized and labeled important messages in Gmail — has been
taken down, with key elements appearing in AOL’s new Phoenix system in the next
"The ‘important’/’un-important’ model in Gtriage was cool, but
it was limited by what you can do with IMAP," wrote Holder. "Now I’ve
got the whole client."