Reston, Va. – Following a record-breaking day for online
sales on Cyber Monday, e-commerce spending has begun to level off a bit,
according to new figures from Internet audience measurement firm comScore.
After jumping 16% on Monday — a day that saw online sales top $1 billion for
the first time ever — growth from a year ago has returned to more modest
levels in the single digits.
"While we saw three more days during the week
with at least $800 million in spending, growth rates slowed to single-digit
levels following several weeks at about 13%," said Gian Fulgoni, the
chairman of comScore.
"We believe this softening is attributable to
retailers’ heavy discounting and promotional activity during the earlier part
of the holiday season, which pulled some consumer demand forward, resulting in
a mild hangover effect in the days immediately following Cyber Monday."
Fulgoni said the firm expects to see the trend continue for another week before
a final spending surge.