Los Angeles – About one-fifth of the CBS (NYSE: CBS) network’s audience
for its primetime programming comes from playback on digital video recorders
(DVR), chief research officer David Poltrack said at a conference Tuesday, according
to The Hollywood Reporter.
CBS says an average of 2.5 million viewers watch one
of its primetime shows via DVR, including 1 million who watch on the same day
the program airs, and another 1.5 million viewers who watch the program over
the next seven days.
For the coveted 18-49 demographic, viewing of primetime
shows on DVR adds 42% to the audience base.
THR notes that Nielsen plans to
begin counting multiple viewings of the same recorded program in the second
half of the season.