Port Washington, N.Y. – U.S. video game sales saw their best
November sales on record, rising 8% to $2.99 billion from a year ago, according
to sales data compiled by market research firm NPD Group. Sales in all
categories were up in November from a year ago, with the exception of portable
device hardware and software.
Game hardware sales were up 9%, to $2.95 billion,
led by Microsoft’s (NASD: MSFT) Xbox 360, which saw a 68% sales increase from last November.
Meanwhile, software sales rose 4% to $1.46 billion, and accessories — fueled
by the Kinect and PlayStation Move — saw sales leap 69%, to $413 million.
"The 360 platform accounted for over 40% of total industry sales driven by
the successful launch of Microsoft’s Kinect," said NPD analyst Anita
"Xbox 360 accessories accounted for 60% of that categories’
dollar sales this month."
Activision’s (NASD: ATVI) "Call of Duty: Black Ops"
was the top-selling game last month, with sales of 8.4 million units.
titles in the top ten included "Assassin’s Creed: Brotherhood" and
"Just Dance 2" (Ubisoft); Electronic Arts’ (NASD: ERTS) "Madden NFL 11";
and Microsoft’s "Fable III."